Anne-Marie Tierney-Le Roux’s appointment as IDA Regional Manager for the South East is already having a positive impact.

“Even in the short time she has been in place things have really improved from the point of coordination and communications," says John.

“Before her position was created, the local economic development officials and the IDA had ceased sharing information on matters such as company itineraries.

“Having that kind of individual presence at that senior level in Waterford was always going to be important when it comes to attracting potential investors, and it seems to be working out that way.”

John lobbied for the reinstatement of the role to Waterford and publicly challenged Minister Richard Bruton to reverse his decision to locate an IDA director in Cork in the mid-nineties covering the south of the country.

The chief executive of the IDA has told Waterford TD John Deasy that the agency will consider a major re-fit of the former recycling plant in Dungarvan as a base for new industry.

A comprehensive proposal to renovate the vacant Shandon facility was submitted to the agency by senior Waterford and City Council officials last week following contacts between Mr Deasy and the IDA. 

He then raised the proposal with IDA chief executive Martin Shanahan when he appeared before the Dáil Public Accounts Committee on Thursday.

The local Fine Gael deputy has held a series of meetings with senior IDA executives over the past number of weeks: namely, chairman Frank Ryan, new South East Regional Manager Anne-Marie Tierney-Le Roux, and the CEO. He also spoke with Enterprise Minister Richard Bruton last week about the proposal.

These discussions included the possibility of an advance factory for Dungarvan. “While there are other factors involved, the availability of suitable buildings, both office and manufacturing units, is critical to try and draw investors away from the likes of Dublin and Cork,” Mr Deasy said.

Martin Shanahan told him the IDA is “happy to engage” with the local authority. “We will examine that and come back to the council’s chief executive in relation to the proposal he has put forward to see what can be done... and within what timeframe.”

It was announced last week that a five-year, €150 million property investment programme is to be rolled out by the IDA to attract foreign direct investment into the regions — including another new advance technology building for Waterford in 2017.

While positive, “it’s too far away,” Mr Deasy said. And though hopeful that a client company will be secured soon for the just-completed 25,274sq-ft advance technology building in Butlerstown, the Dungarvan TD said a similar ‘turn-key solution’ is needed in the west of the county.

Martin Shanahan said advance facilities are “hugely important for us”, and agreed that the funding made available to the IDA for property investment could “potentially” be used to upgrade suitable facilities such as the one in Dungarvan.

Deputy Deasy believes revamping the 27,000sq-ft plant, “which started life as an advance factory before being adapted to accommodate the Materials Recovery Facility, would make sense. Returning it to its original purpose does seem a logical move at this stage. It needs an internal overhaul and an external upgrade, and the detail of that has been outlined to the IDA.”

He added: “Council officials believe that, properly refitted, it would compare favourably with the new building at the IDA Technology Park in Waterford. Another plus is that it wouldn’t require planning and could become a ready-made facility very quickly. Also, the unit sits on a fully-serviced site of almost 4 acres, with plenty of scope for expansion.”

Cllr Damien Geoghegan, Mayor of the Dungarvan-Lismore District, says “retrofitting the plant for a new industry would make it a very marketable proposition, and hopefully accelerate the delivery of additional employment to the town and the wider west Waterford area. The proposal that’s being looked at would be an ideal fit with the enterprise agencies’ new regional strategy.”

Deputy John Deasy has met IDA chairman Frank Ryan to discuss measures that will assist Waterford and the South East on foot of the agency’s appointment of a new Regional Manager based in the city after a 20-year absence.

“It was a good meeting but it was made clear to me that in some cases companies are ignoring the Regional Aid incentives and are heading to the two largest urban areas in the country, regardless of what financial inducements are available.

“A package of measures will be announced for the regions by the IDA in the next month and I discussed with Mr Ryan specific measures that I felt are necessary for Waterford,” the Fine Gael TD Deasy said.

Having described the removal of the IDA’s South East regional director from Waterford in the mid-nineties as “a disaster”, Deputy Deasy’s efforts to convince government to restore a senior IDA executive to the city culminated in a frank exchange with Enterprise Minister Richard Bruton at the Oireachtas jobs committee last June. 

At that meeting Mr Deasy linked the clear decline in Waterford’s fortunes with the establishment of an amalgamated South region, complete with a regional director headquartered in Cork.

That decision, he noted, was made on Richard Bruton’s watch, despite warnings as to what would, and did, happen; resulting in over 80% of all Foreign Direct Investment “going to three particular locations — Cork, Dublin and Galway.”

He told Mr Bruton “there needs to be a restructuring with regard to the seniority of IDA staff when it comes to the southeast, and the situation that was in existence in 1996 when you were minister needs to be reinstated.”

In response, the Minister agreed for the first time at that meeting to review the agency’s executive presence in Waterford — having earlier indicated that an additional 35 personnel approved for the IDA would be deployed overseas. 

Deputy Deasy also wrote to both Mr Bruton and the IDA to reiterate that redressing the regional investment imbalance in the southeast’s favour needed a priority, management-led approach given the unique economic difficulties here. 

“While we’ve seen some positive announcements and an improvement in unemployment levels over the past 18 months, the fact remains that around 2,500 IDA-supported jobs have been lost in Waterford since 2008, with only about a quarter of that number created over the same period,” he said.

“While enticing FDI isn’t easy, changing the trend that’s developed at our expense required, in my view, a senior influential focus and status on the ground, and with this appointment I think we’ve now got that.”

Ms Tierney-Le Roux — most recently IDA European Director and a former regional executive for Waterford — returned to the city in her new role on Monday, with the task of winning investments for this area. 

Mr Deasy said: “I am meeting the new manager this week and it’s critical we tie up the people working in in economic development locally with her office and start improving that relationship.”