Anne-Marie Tierney-Le Roux’s appointment as IDA Regional Manager for the South East is already having a positive impact.

“Even in the short time she has been in place things have really improved from the point of coordination and communications," says John.

“Before her position was created, the local economic development officials and the IDA had ceased sharing information on matters such as company itineraries.

“Having that kind of individual presence at that senior level in Waterford was always going to be important when it comes to attracting potential investors, and it seems to be working out that way.”

John lobbied for the reinstatement of the role to Waterford and publicly challenged Minister Richard Bruton to reverse his decision to locate an IDA director in Cork in the mid-nineties covering the south of the country.

The chief executive of the IDA has told Waterford TD John Deasy that the agency will consider a major re-fit of the former recycling plant in Dungarvan as a base for new industry.

A comprehensive proposal to renovate the vacant Shandon facility was submitted to the agency by senior Waterford and City Council officials last week following contacts between Mr Deasy and the IDA. 

He then raised the proposal with IDA chief executive Martin Shanahan when he appeared before the Dáil Public Accounts Committee on Thursday.

The local Fine Gael deputy has held a series of meetings with senior IDA executives over the past number of weeks: namely, chairman Frank Ryan, new South East Regional Manager Anne-Marie Tierney-Le Roux, and the CEO. He also spoke with Enterprise Minister Richard Bruton last week about the proposal.

These discussions included the possibility of an advance factory for Dungarvan. “While there are other factors involved, the availability of suitable buildings, both office and manufacturing units, is critical to try and draw investors away from the likes of Dublin and Cork,” Mr Deasy said.

Martin Shanahan told him the IDA is “happy to engage” with the local authority. “We will examine that and come back to the council’s chief executive in relation to the proposal he has put forward to see what can be done... and within what timeframe.”

It was announced last week that a five-year, €150 million property investment programme is to be rolled out by the IDA to attract foreign direct investment into the regions — including another new advance technology building for Waterford in 2017.

While positive, “it’s too far away,” Mr Deasy said. And though hopeful that a client company will be secured soon for the just-completed 25,274sq-ft advance technology building in Butlerstown, the Dungarvan TD said a similar ‘turn-key solution’ is needed in the west of the county.

Martin Shanahan said advance facilities are “hugely important for us”, and agreed that the funding made available to the IDA for property investment could “potentially” be used to upgrade suitable facilities such as the one in Dungarvan.

Deputy Deasy believes revamping the 27,000sq-ft plant, “which started life as an advance factory before being adapted to accommodate the Materials Recovery Facility, would make sense. Returning it to its original purpose does seem a logical move at this stage. It needs an internal overhaul and an external upgrade, and the detail of that has been outlined to the IDA.”

He added: “Council officials believe that, properly refitted, it would compare favourably with the new building at the IDA Technology Park in Waterford. Another plus is that it wouldn’t require planning and could become a ready-made facility very quickly. Also, the unit sits on a fully-serviced site of almost 4 acres, with plenty of scope for expansion.”

Cllr Damien Geoghegan, Mayor of the Dungarvan-Lismore District, says “retrofitting the plant for a new industry would make it a very marketable proposition, and hopefully accelerate the delivery of additional employment to the town and the wider west Waterford area. The proposal that’s being looked at would be an ideal fit with the enterprise agencies’ new regional strategy.”

Minister for Jobs, Enterprise and Innovation, Richard Bruton, has said he will review the IDA’s presence in Waterford after his Fine Gael colleague John Deasy called for a change of strategy and the re-dedication of senior staff to the southeast.

Both attended last Tuesday’s (June 10) Oireachtas jobs committee meeting, at which the Minister took general questions surrounding the proposed redundancies and cost-cutting at Bausch + Lomb.

Raising the issue of inward investment, Deputy Deasy said the situation “changed negatively” for Waterford in 1996 — at a time when Mr Bruton was enterprise minister. That year an internal IDA restructuring saw the agency’s southeast and southwest divisions amalgamated. A new southern regional director was based in Cork — the existing SW headquarters.

“At the time plenty of people, including people within Government, sounded a warning that that was going to have a detrimental effect on the city and county of Waterford, and the southeast,” Mr Deasy said.

He reminded Mr Bruton, “You were the minister at the time those warnings were given. Since then, as it’s turned out, those warnings have proven to be absolutely correct”, with over 80% of all Foreign Direct Investment “going to three particular locations — Cork, Dublin and Galway.”

Referring to the Minister’s approval in February for the appointment of 35 additional IDA staff, Mr Deasy added: “I am of the opinion at this point that there needs to be a restructuring with regard to the seniority of IDA staff when it comes to the southeast, and the situation that was in existence in 1996 when you were minister needs to be reinstated.”

Mr Bruton said: “I take the point there is a lot of criticism but on the issue of where do you put new staff ... we’re seeking to build new opportunities in new geographies and all of those 35 people are being put into overseas locations to try to win new investment.”

“But,” he told Mr Deasy, “obviously the IDA is undergoing a review of its overall strategy and its regional strategy in conjunction with my own Department, and we will look at issues that are raised here in terms of staffing at that level.”

The Minister insisted: “I’m confident the IDA, under my direction, is giving this the necessary attention it deserves ... I believe in time that those site visits and that enhanced effort will deliver results.

“This year again, through the IDA, I funded an advanced facility in Waterford; precisely because I feel we need something different in the regions to respond to the challenges that the IDA have had in getting the necessary regional spread.”

He added, “we’ll be taking a tough look at our regions, how we’re doing things, and how we can do things better. I will be reviewing, in the context of the [IDA] regional strategy, the appropriate realignment of resources to the challenges we meet.”

Waterford TD John Deasy has called on the Government to urgently look at deploying a larger IDA staff to the city, as talks continue concerning the future of the local Bausch + Lomb plant.

In a submission to Jobs Minister Richard Bruton, the Fine Gael Deputy pointed to the extra 35 new IDA Ireland personnel announced by his Department in February.

Since the restructuring of the IDA in the mid-1990s — which amalgamated the agency’s south-east and south-west divisions — the Southern Regional Director has been based in Cork. In the intervening years over 80% of all Foreign Direct Investment has gone to Dublin, Cork, and Galway.

An estimated 2,441 IDA Ireland company jobs have been lost in Waterford since 2008, with only around 581 created. There are just four IDA staff responsible for the south-east, all based in the city.

“While the IDA might argue that a director is not needed in every region, and that its preference is for a global spread of staff, the South East is facing unique economic difficulties,” Mr Deasy said.

The IDA is constructing a new advance technology building in Waterford but he feels “an even greater dedication of resources is required” — starting with some of the 35 new approved posts.

Mr Deasy pointed out that last year’s report by DKM economic consultants recommended a number of ‘high-level interventions’ to Government to support the Waterford council amalgamation — including an IDA Regional Director based here to promote FDI.

“I believe it’s imperative that the IDA’s personnel contingent in Waterford is increased and that the level of seniority attached to the Waterford IDA office is reflected at executive management level.”

Also, with new IDA chairman, Frank Ryan, only recently in place and a new CEO, Martin Shanahan, installed this week, Deputy Deasy feels “it’s time that the IDA’s entire strategy when it comes to Waterford city and county was revisited given its lack of success in terms of attracting FDI, ongoing job losses and high unemployment.”

Last week a “disgusted” Mr Deasy requested the Irish Ambassador to the United States to intervene after New York Senator Chuck Schumer revealed he’d directly phoned the CEO of Bausch + Lomb’s parent company Valeant seeking to have Waterford production relocated to Rochester.

Describing it as an “underhand” attempt to “impoverish” Waterford workers, Mr Deasy — a former congressional aide in Washington — contacted Ambassador Anne Anderson, who communicated the Irish Embassy’s concerns to the Democrat Senator’s office.

The Irish Embassy in Washington D.C. contacted a United States senator to raise concerns over his call for more than 1,100 at-risk jobs at Bausch + Lomb in Waterford to be moved to New York.

The Irish Times and Irish Examiner both reported the high-level intervention, made at the request of Waterford Government TD John Deasy.

The Irish Ambassador to the US, Anne Anderson, confirmed in a letter to the Fine Gael Deputy that, at his behest, the Embassy in Washington contacted the New York office of Democrat senator Charles ‘Chuck’ Schumer.

This followed Mr Schumer’s call for jobs at Bausch + Lomb in Waterford – currently the subject of negotiations between management and unions – to be relocated to Rochester, New York, where the company also has an operation.

Ambassador Anderson told Mr Deasy: “The Embassy has been in touch with Senator Schumer’s office to draw attention to the sensitivity of this issue, the ongoing negotiations between management, the employees and their unions, and the concern that these jobs be safeguarded in Ireland.”

Mr Schumer had revealed he had “called the CEO of [parent company] Valeant and urged him to move that work and those jobs to Rochester”. 

In a press release to this effect, he also said that, after his phone call with Valeant chief executive J. Michael Pearson, he was “confident that Rochester will have a great shot at adding work and jobs from the potential closure of the Ireland plant”.

However, though Mr Pearson subsequently assured Waterford employees in a memo that Bausch + Lomb was committed to maintaining its presence in the city – provided the company got the €20million in cutbacks it wanted – Deputy Deasy was furious at Senator Schumer’s “sneaky” actions.

In a letter to the Ambassador, Mr Deasy said he found Mr Schumer’s media release “unbelievably distasteful”. Having separately condemned the Senator’s “pathetic” attempt to “impoverish” Irish workers, the Waterford Deputy suggested to the Embassy, “I think the Irish Government should express its disgust as well.”

Mr Deasy, who worked as a congressional aide on Capitol Hill before returning to pursue a career in Irish politics, said that, as a former employee of the Senate, “I never thought that a U.S. senator would act in such an underhand manner.”

He asked the Ambassador, “I would appreciate if you would communicate my disgust at the way he and his office are behaving as it pertains to the Bausch + Lomb workforce in Waterford City.”
He added: “I think the Irish Embassy should communicate to Senator Schumer that it would be better if he allowed those negotiations to conclude before issuing any press statements.”

Explaining why he took such offence, Mr Deasy said: “We all fight for our constituencies, but ringing a company CEO to impoverish Irish workers is pathetic. Senator Schumer likes to portray himself as a friend of Ireland. I hope Irish-Americans in New York get to hear about his sneakiness. He has peddled his Schumer visas for Irish people for years. Irish-American voters have just got an insight into how he works.”

Fine Gael TD John Deasy has told the Dáil that the new Ireland Strategic Investment Fund must be aimed at areas worst affected by, not just the recession, but “our evolving two-tier recovery.”

During statements on the Government’s priorities for the year ahead, the Waterford deputy warned that “undue political influence” mustn’t prevent an objective share-out of the €6.8billion stimulus package. “It cannot end up being a political pie, gobbled up by insecure politicians with one eye on a general election,” he said.

Mr Deasy declared that after three years in office, the Government’s strategy to spread jobs to the regions clearly “has not worked ... I have concluded that as long as the headline figures for the country as a whole are positive, the virtual non-existence of regional investment is considered irrelevant. There is almost a sense of resignation about the fact that so much investment – 82% – goes to Cork, Dublin and Galway and so little goes elsewhere.” 

Of the 2014 Action Plan for Jobs, other than plans for a few advance manufacturing facilities (one in Waterford), he’d “heard it all before.”

In Waterford, where the unemployment rate remains at around 20%, “a downward trend is still being experienced,” he said. Any improvement in the Live Register figures needed to be seen in the context of the huge number of jobs hemorrhaged locally over the last six years, including multiple business and industry closures in the past 12 months.

Mr Deasy put forward “two specific suggestions” to address the growing geographical disparity in terms of job creation. The first being the new strategic fund, which, matched with private sector investment, could provide a national economic injection of €12–15bn. 

“This is the only show in town. It is the only stimulus package the country will see for the next five or six years,” he said, insisting it “must be predominantly and proportionately invested in those parts of the country which have seen the least investment over the last ten to 15 years.”

Given the key aim of “isolating the fund from political interference”, the FG deputy insisted that policy and legislation “must guard against base political tendencies influencing how the stimulus package is divided up.”

Though focusing it on deprived regions is “reasonable logic”, he predicted it “will not make sense to some politicians who see an election on the horizon and a potential lump of money for their own constituencies.”

On the other hand, targeting areas where the economic indicators of decline are at their highest should make sense “to any government which is interested in balanced regional development.”
Mr Deasy sees the new Regional Aid guidelines for 2014–20, which are due to be published by the European Commission in July, as the ideal framework for distributing the ISIF investment.

If moves to direct aid towards those areas that need it most are not considered in forthcoming legislation governing the fund, “I will attempt to amend the Bill at the very least to highlight the scenario I have just painted,” he said.

Given there are “people at the most senior level in the IDA who believe the policy designed to attract foreign direct investment evenly across the State has failed miserably and must be re-engineered immediately”, Deputy Deasy’s second solution focused on the recent authorisation of 35 additional IDA staff. 

With Waterford a notable, negative exception in terms of net IDA job creation among Irish cities last year, he looked at where the agency’s existing staff are based — including five in Waterford, 36 in Athlone, and 148 in Dublin.

Deploying the new staff coming on stream into those parts worst affected by the recession and which have seen the least amount of FDI, would be “a good start” in terms of prioritising recovery in the country as a whole, he said.